I was drawn to the lip balm because it was 1st. ‘Carmex’, a long time brand that I trust and 2nd it was not in the typical BRIGHT YELLOW and red tube or clunky yellow and white jar. The lip balm comes in a sleek gray tube that does not draw attention like HEY OVER HERE, I’M USING CARMEX. For those of us that are style conscious our lip balm can make a statement when you pull it out of your purse. The tip is slanted so it goes on like a lipstick, and gives you even coverage. Another reason I like the Moisture Plus is that they come in tints; pink or peach. I purchased the Pink Sheer and later tested the Peach Sheer. I was happy with both colors against my complexion (I’m a winter). I liked that it had healing qualities for my chapped lips, gave them a slight color (nothing too much) but just the perfect amount and has SPF 15 in it.