Ralph Lauren Romance and Glamour Magazine, two authorities among today’s women, have teamed up to provide an inside look at modern day romance. A survey held in conjunction with GfK Roper discovered that although technology has a role in the way men and women communicate, tradition remains an important facet in relationships. Comprised of 17 questions, the survey polled 1,000 male and female adults, age 18+, nationwide.
Top Key Findings :
TRUE LOVE: 9 in 10 American adults believe in true love; this is equally believed among men and women, regardless of age and marital status.
FIRST ENCOUNTER: About 1 in every 9 married adults met their spouse online (12%); most people meet significant others through friends, family or at work.
FIRST CONTACT: Nearly 3 out of 4 single adults say 1-3 days is a reasonable amount of time to contact someone after obtaining their information; men were slightly more likely to say either the same day or the first week.
FRAGRANCE: 1 in 3 adults remember what fragrance their significant other was wearing on their first date (34%); among those single adults with a lucky date item, 73% of say that item is a fragrance.
COMMUNICATION: Phone calls are the preferred way to be contacted after a first date by both men and women, although men are far more likely to rely on technology. After the first date, 49% of men said text messaging is the preferred means of making contact and 29% said email.
COMPLIMENTS: 88% of men said the #1 compliment they would most like to receive is “you’re so funny,” however the compliment most desired by women is “you have a great smile.” (93%)
EXPRESSION: Men say “I love you” sooner than women, and are twice as likely as women to say “I love you” in the first week (19% vs. 10%). The number one thing men want to receive forValentine’s Day is to hear “I love you.”
The trend of traditional unions is no more apparent than in recent high-profile engagements. BetrothedPrince William and Kate Middleton, a wedding where fairytale-like romance will be abundant, met while attending the same University. Reese Witherspoon is set to marry industry colleague Jim Toth, an agent at Hollywood talent agency CAA. Natalie Portman met her fiance, choreographer Benjamin Millepied, on the set of Black Swan. The result: romance is flourishing and will be center stage for the 2011 Valentine and wedding seasons.
Introduced in 1998, Ralph Lauren Romance is one of Ralph Lauren’s most beloved fragrances for women. A Fresh Sparkling Floral, the sensual essence of velvety woods, extravagant florals and seductive musk evokes the timeless essence of falling in love. Ralph Lauren Romance is available at Ralph Lauren and other fine department stores for $78 in 3.4oz and $62 in 1.7oz.
Glamour, published by Conde Nast, was recently named Magazine of the Year at the National Magazine Awards, given by the American Society of Magazine Editors. Glamour is the leading women’s beauty and fashion magazine, reaching more than 12 million readers every month, or one in 10 American women. Glamour.com is a leading women’s lifestyle website with approximately 3 million visitors per month.
Methodology: The survey results are based on online interviews conducted from October 22 – 27, 2010, through OMNIWEB, a weekly national online omnibus service of GfK Roper Custom Research North America. A total of 1,010 interviews were completed. In addition, an oversample was conducted among 361 18-44 year old, non-married adults, to achieve a total of 600 adults in this category.
SOURCE Ralph Lauren Fragrances